Unlocking the Potential of Demand-Side Management to Double Energy Efficiency Improvements

09:00 IST
14 May 2024
17:00 IST
14 May 2024


India's electricity landscape is rapidly evolving, driven by the need for sustainable and resilient power systems amidst growing demand. With the increasing penetration of renewable energy sources and the rise of electric mobility, the concept of demand flexibility has emerged as a crucial strategy for balancing supply and demand in the grid. Demand flexibility (DF) – also referred to as demand-side management (DSM) - encompasses the ability of consumers to adjust their electricity usage in response to price signals, grid conditions, or environmental factors, thus optimizing resource utilization and enhancing grid stability. Leveraging demand-side resources such as smart appliances, energy storage systems, and demand response programs can not only enhance grid reliability but also empower consumers to manage their energy consumption more intelligently.

In India, electricity generation from renewable sources is on the rise, with a target to install 500 GW of non-fossil energy capacity by 2030. It is expected that the share of variable renewable energy (solar and wind) will be 430 GW by 2030. Achieving this ambitious target requires electricity grids with sufficient flexibility to sustain the variability of renewable electricity production. DISCOMs in Indian States are increasingly recognizing demand flexibility potential, developing programs, and working with authorities to implement necessary regulatory changes. National stakeholders have previously worked on a methodology for the estimation of demand flexibility potential, demonstrating a business case and model for DISCOMs.  

The one-day closed-door partners focused discussions on the role of demand flexibility to unlock the demand side manage potential in India. The brainstorming workshop will convene stakeholders from government, industry, think tanks, and finance to explore strategies, technologies, and policies for unlocking the full potential of demand flexibility in the country's energy transition journey and contributing towards doubling energy efficiency ambition.


  • Fostering a common understanding of opportunities for demand flexibility and building consensus among partners and DSM cells toward newer frameworks.
  • Forging working relationships through a community of practice between the DSM cell consultants and the partners’ community to support future collaboration and exchanges on data, tools and demand flexibility.
  • Sharing opportunities and challenges on demand flexibility with BEE and EESL.
  • Planning for a market-based national program on demand flexibility.




9:00-9:10Introduction: Brain Dean, Director Energy Transition, Sustainable Energy for All 
9:10-9:15Keynote Remarks: Shri Milind Deore, Secretary, Bureau of Energy Efficiency

Special Opening Remarks:  

  • Shri S. C. Saxena, Executive Director & Head, National Load Despatch Center, Grid- India
  • Representative of EESLShri 
  • Atul Bali, Director, Project Management Unit, National Smart Grid Mission
  • Shri Satyendra R. Pandey, Member, Gujarat Electricity Regulatory Commission

Deep Dive: Demand-side management and demand flexibility (part 1) 

  • Presentation: Integrated supply and demand modelling, regulations and policy (MP Ensystems)
  • Open discussion: reflections and experiences (RMI India, others) • Q&A
10:30-11:00Tea Break and Networking

Deep Dive: Demand-side management and demand flexibility (part 2) 

  • Presentation: End-use modelling for potential estimation, players in the market (AEEE)
  • Open discussion: reflections and experiences • Q&A
11:50 – 12:30

DSM and Demand Flexibility Initiatives  

DISCOMs and partners present their work on DSM /DF, key challenges and learnings:  

  • Ms. Meenu Mishra, General manager, BSES Yamuna Power Ltd (BYPL)
  • Mr. Syed Hasan Imam, Head of Group -Energy-as-a-Service (Marketing and  Implementation), Tata Power Delhi Distribution Limited (TPDDL)
  • Representative of BSES Rajdhani Power Limited (BRPL)
  • Deepak Popli, Chief Engineer, Uttar Haryana Bijli Vitran Nigam Limited (UHBVN)
  • Q&A

Introduction to Group Activities  

  • Ice-breaker: participants brainstorm and vote the most promising opportunities for programs on demand-side management / demand flexibility today.
  • Participants break into 4-5 groups.

Breakout Groups  

  • Step 1 (10 min): each groups selects 2-3 opportunities to focus on.
  • Step 2 (45 min): the group conducts a SWOT (Strengths, Weaknesses, Opportunities,  Threats) analysis for each focus area.
  • Step 3 (45 min): Groups reflect on market potential for each opportunity.
15:20-15:35Short break

The Way Forward  

  • Groups report back
  • Open discussion on market opportunities for national program on demand flexibility


  • Closing remarks: Shri Milind Deore, Secretary, Bureau of Energy Efficiency
  • Vote of thanks: Brian Dean, Director, Energy Transitions, SEforALL
16:30-18:00Networking Social



The workshop will take place in Le Cirque venue at The Leela Palace, Africa Ave, Diplomatic Enclave, Chanakyapuri, New Delhi, Delhi 110023.

In case of any questions, please contact Giorgia Pasqualetto, Energy Efficiency and Cooling Specialist, Sustainable Energy for All (SEforALL) via email (giorgia.pasqualetto@seforall.org) or phone (+43 676 846727211 )